Soft, short taps/pulls make the H2O Ripper™ dive straight down. Pull or tap a little harder, it will go down and to one side. On the next pull, it goes to the other side.... Kind of a drunken walk the dog action. It does not take much to work this bait. If you crank it back, it wobbles like a crankbait side to side. If you stop, it will rise slowly. The 6.5" runs 2 to 5 feet deep, the 7.5" runs 3 to 6 feet deep, and the 8.5" runs 3 to 8 feet deep.