Soft, short taps/pulls make the H2O RIPPER dive straight down. Pull or tap a little harder, it will go down and to one side. On the next pull, it goes to the other side.... Kind of a drunken walk the dog action. It does not take much to work this bait. If you crank it back, it wobbles like a crankbait side to side. If you stop, it will rise slowly and level.